Content Strategist Portfolio Examples — Build Yours with AI
Animated metrics with case studies
Content strategy is hard to show in a thumbnail. The work is an audit, a taxonomy, a tone of voice, a migration — none of which photograph well, and most of which sit behind a client login. This template is built around case studies instead: each project gets its own page with the brief, what you changed and what happened to the numbers. Mythex builds the grid, the case study pages and the contact form, and you fill them by describing the work in chat.
What it includes
- A project grid where each item opens its own case study
- A short bio that says what you do and who for
- Image galleries that stay sharp on a phone
- A contact form that saves enquiries
- A layout that gets out of the way of the work
Who it's for
- Designers, writers, photographers, developers and freelancers who need somewhere to send people.
- Anyone whose work is spread across social profiles and needs one place that is theirs.
What a content strategist portfolio should include
Most content strategist portfolios fail the same way — a list of article links with no indication of what the strategist decided. Hiring managers are reading for judgement, not output. Five things make that visible:
- A positioning line at the top: the kind of content problem you solve, and who for. Not "content strategist and storyteller".
- Three to five case studies, not thirty links. Each one: the brief, the constraint you were working under, what you changed, and the result.
- Numbers where you have them — organic sessions, time on page, support tickets deflected, pages retired in a migration. One real figure beats a page of adjectives.
- Two or three writing samples, so the reader can check that you can actually write as well as plan.
- The unglamorous artefacts: a content model, an audit spreadsheet, a style guide page. These are what the job is, and almost nobody shows them.
What people use it for
- Show content strategy work as case studies rather than a list of article links
- Put audits, content models and style guides somewhere a hiring manager can read them
- Publish on your own domain and add a new project by describing it in chat
Questions
What should a content strategist portfolio include?
A positioning line, three to five case studies with the brief, your decision and the outcome, a couple of writing samples, and the artefacts — audits, content models, style guides. Depth on a few projects reads better than a long list of links.
Most of my work is under NDA. What can I show?
Write the case study about the problem and the method rather than the client: the shape of the content estate, what you audited, the model you proposed, and a relative result ("cut the page count by 40%"). Anonymise the brand and say so on the page — that is normal in this field and reads as professional rather than evasive.
How many case studies is enough?
Three good ones. Each should be its own page with room to explain a decision, which is what this template gives you — a grid on the front and a full page per project behind it.
Can I use my own domain?
Every project gets a free Mythex address the moment you publish, and on Pro you can connect a domain you already own or buy one inside Mythex.
Related templates
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- Grid Agency Portfolio Template — Auto-rotating carousel and case studies
- Speaker Portfolio Template — Case studies plus writing and talks